Illustrator image- a key

I created the key using Illustrator. To do this i used the shape tool and the add/subtract tool on the pathfinder. Being able to use these tool comes in handy for advertising as it allows you to add images to adverts which would make it more of an appealing ad.

Woman i re-touched over Photoshop

 Before             After                                                 

                    

                                      

       

                          

Here i changed a photo of a woman on photoshop. I removed bags under her eyes, wrinkles and blemishes to make her look younger and easier on the eye. I created this effect using the spot healing brush and the patch healing tool. This is useful for advertising as it allows models to look even more glamorous and attractive.

My First Image created by myself on Illustrator

This was the first image i created on Illustrator that i used for my final image for a module. It took me a while to create this which could be argued as time consuming and unnecessary but i'm glad i did as it gave me practise and gave my character more life. I used the 3D revolve effect on Illustrator using the pen tool to create the main body of my character, then i used the shape and pen tool to give more detail and add color to the image.

What i have learnt from analysing some Philips poster ads

_{In conclusion I believe that Philips print based adverts can be both serious and fun. They know how to be serious when needs be with the light bulb adverts that is to encourage people being more eco-friendly. The other adverts are more humorous as they are not there to make people feel sad in order to change their purchase. Those adverts are there to make people feel good about buying these products therefore creating an advert that makes them smile or/and laugh, a positive feeling is evoked therefore they will be more willing to buy the product. Philips is a well known brand but they do need more than just there brand name on an advert as they are 3rd in ranking for selling products such as TV’s with Samsung and Panasonic being the market leaders. When they create type based adverts they make the background simple so type is clearly seen, read and understood. The message should be understood from the text. They use sans serif fonts to keep the advert appealing to the eye. Sans serif is a font that is popular as it is easier to read. From the adverts I have decided that I should have a simple background, use a sans serif font and not have too much text, as that is in keeping with the brands way of advertising. I want to use the brands colors or blue and white as they are not too bright or dark, clean looking colors that will allow the advert to be identified with Philips even if I chose not to add the logo. I want the advert to not be serious and have a bit charm about it, as the Philips adverts for there other products are quirky and likeable. They give off a positive vibe that would encourage the public to see the product as an appealing one. I need the advert to catch the eye so I have to either have a line that hooks them from the beginning or create the text in a way that looks different and interesting without the use of imagery.} 

_{This advert still has the dark background with white for the text.  This again gives the advert a serious tone to it. Again the white gives an impression of a glow on the dark background and the light bulb heightens the idea of the bulb being the light at the end of the dark tunnel. The phrase is simple yet effective allowing the message to stick in their heads and for them to think about it. The focus is all on the text despite the bulb being a vital part to the advert. The bulb is there to replace a word so the language still flows. Philips brand is still there at the bottom right hand corner. But this is not a brand advert; it is one about the message. This advert fits in with the Philips slogan of sense and simplicity. Sometimes little is more and this is the case with this advert as it still creates the intended message and emotions felt.} 

What i have learnt from HD LCD TV ads

From these adverts I have learnt that to sell the advert well you need to sell it on something that is going to appeal to the majority. A positive aspect of the TV that makes it a quality that is both special and unique. Your brand of product has to have its own look to differentiate it from other brands selling HD TVs. A lot of adverts are image based considering it is a visual purpose product. But a text advert could evoke imagery in someone’s head; allow the words and their imagination to visualize the effects of the LCD HD TV. This could intensify the imagery they visualize as they are using their own imagination without the advert lying to them. I have also learnt that text should not be hard to read or understand so it is important to consider this when choosing font, style and layout. The layout cannot be too complicated so that the reader has to concentrate to work out what the message is, a TV is a product to be enjoyed, where you want to escape from reality therefore it should not give a confused first impression. The advert should be eye catching and dramatic, the viewer should not be able to catch the advert in the corner of their eye and just dismiss it, intrigue the reader.

The eyes grab the attention, as they look stern and serious. The headline goes well with the image because you seem so up close and personal with Gordon Brown due to the photography. Because it is Gordon Brown it also makes you wonder what he is up to as he looks like he has a plan of some sort. It also works as people do not want to feel left out so do want to get close as close as possible, but not necessarily with Mr. Brown.

Similar to the previous advert this add has the Virgins company colors that makes the advert recognizable to Virgin without having to see the logo. This advert is specific to men as football is stereotyped as a sport for men, however, women and families do get involved in the World Cup. It is one of the biggest events that everyone wants the best viewing experience for. Also the line of no monthly fee would appeal to the money conscious people.

This advert works because it shows the TV bringing the shows to life, that you have the best seat in the house because it is although you are in the middle of the action. They show a diverse amount of characters to show a diversity in programming therefore it is to everyone not just to one preference. There is so much going on it looks exciting and fun, an experience you want watching TV

_{This advert stands out because of the 1970s theme. It is unusual to find such imagery in a modern world. The characters also have an Austin Powers look to them, which is a film popular with young adults and teenagers today. The color orange is used and orange is a color that evokes positive feelings and associations. It is “funky” bright and vibrant allowing the advert to have that over all feel. The fact that a question is used works well because it engages the reader, the question plus the imagery has a hidden joke to it. The information on the white square gives the advert proportions and balance. It separates the funny with the serious. The brand is identified yet doesn’t steal the focus from the message. The product is shown therefore the message is understood.}

_{This advert has a much more serious tone to it. Black is a dark that signifies the advert being of a dark matter. In this case it is about the lives of people. Despite an image being used it is still type dominated. Starting with the term “When” the reader will think, “When what?” giving them a reason to read on. White is used as the type color, which stands out well on the dark background. The white also keeps the serious feel of the advert as, like black; white is not a color but a shade. The font is in sans serif, which still makes the advert easy to read and understand, as well as not being harsh on the eyes that a serif font may. The white type choice is a good choice because it gives the impression of a glow, that despite the upsetting problem there is still light at the end of the tunnel.  Which gives the impression that the light bulb could be that light, that hope they seek for.}

This advert works because they have used a well-known football face and he looks very important, serious and confident in his facial expression, which grabs the eye. The white typeface on the black background allows the text to be understood and easily read, it also is in keeping with the serious tone of the advert. I believe this approach has been taken because people can take football really seriously and are proud of the game and their supported team. It is not to busy and hectic in terms of layout and the brand is a recognized brand which is visible that will already have a fan base. The quote indicates that HD improves the watching experience, as it is more beautiful. They can publish this as it is stated as a quote not a fact. Fans would want to watch the game at its full potential.

_{This advert is one I really liked because of the ironic humor. The person is faced in the woods by a vicious looking bear yet uses their IPhone despite the situation. In fact the iPhone is helping him to escape it is that resourceful. You do not see the person’s face or body type therefore it could be anyone, including yourself. This has allowed them to reach out to many audiences instead of limiting them to a specific group by placing in a model.  The message is clearly understood and the lack of information makes it easy to understand instantly and not a chore to read. Despite it being a scary situation the approach to the advert makes it one to be smiled, even laughed at. The advert evokes a positive response with the audience and therefore the audience will be more willing to go out and by that product. The bear has an almost glow to it making it stand out in the forest, your attention automatically goes to the bear which gives off a sense of danger, After you see the IPhone and question why it is there before seeing what is on the screen, which results in a good, successful and likeable advert.}

_{This advert, I believe, works because it is not too busy in layout and makes sense. They used imagery to grab the attention of a reader. The image is of President Bush. He has been mocked as a president in the past and present in popular programs such as Family Guy. Here he is also being mocked about how he lost his power in parliament. Family Guy is a show popular with tens and young adults therefore this type of joke would be suitable in order to reach out to that target audience. They use play on words because they state that you will not lose power with this Philips product. It is funny making it memorable and appealing. The white background allows the information to stand out yet not take away the focus from the advert. His facial expression is arguably a funny one being in keeping with the joke from the advert.}

This advert had a different approach to selling TV’s, which is understood as it is from a different company. This advert focuses on the penetrating colors that you get from the HD LCD technology. A wolf is a strong, confident and beautiful animal that is neither associated with males or females. The eyes are a striking blue and the swirls of color on a black background make them even more dynamic. Just the foxes eyes and nose are shown so you can see it’s a wolf without the focus being taken away from the message of it being about the color. Using the term “Just” for the price gives the impression of a good deal, money that is disposable, that is easily regained.

Branding essay module

This module had its ups and downs. I liked the fact that it was something different to previous modules and i felt more in my comfort zone which i hadn't for a while. Although i did like being out my comfort zone as it was new, interesting and different, it was nice to be back in the comfort zone for a while as im still learning so much.

Tjis module required in depth research and analysis on branding, then an essay one what we have learnt. The essay was 3,000 words which was split in to two parts. The first branding as a whole and the 2nd part was requiring us to take a particular brand and do some in death analysis on the brand.

Kaye showed us a presentation about branding which i found very useful. From doing media studies i already had an idea of what a brand is and does, however not enough knowledge that i could right 1,500 words on. Kayes persontation informed me further as to what a brand does and how important it really is for  company in terms of selling and connecting with the public.

My chosen brand was Walkers. Walkers ads have always made me feel happy, upbeat and sometimes smiling and laughing. It is a brand which i associate with as i eat Walkers crisps and have done for many years. Also choosing that brand would give me a great excuse to sit and eat crisps, well research.

I found the brand really interesting, the marketing schemes created that encourage you to think, and act in a certain way without realising that they are creating those messages. For example the family sharing, its too encourage you to buy more without being threatening or pushy.

Colours, curves, brightness and layout can all compose different meanings that could be a big advantage if done right.

I passed this module and found the information i gathered very interesting, their marketing strategies clever and successful.

Wonder bra ad

I think this is a really good advert as the look of the glass smashing really catches the eye as people become intrigued with conflict and smashed/cracked glass signifies conflict. The woman is slim and attractive which a particular demographic of aspirers would like to aspire too. Despite the screen cracking she does not seem suffocated in the bra as the wind swept hair and smile on her face make her seem happy and very much free, the bra is not restrictive which would appeal to potential buyers. Black s a safe colour to use for selling the advert. For one black is a slimming colour. Two black is seen by some as sexy and sex sells. And 3 very little people hate black as a colour for clothing, it is not too outrageous that puts people off, yet it is not dull and bland like a dirty brown or grey. The bra appears hard and tough therefore possibly long lasting which is attractive as people would not ant to buy a product that is going to last them two minutes. The advert made me laugh therefore potentially others as it shows the bra being show sting it is rather outrageous. The advert shows a lot of cleavage which would catch the eye of males, also the boobs appear rather big and women would prefer a bra showing their boobs in a good light than bad. 

Review Kayes Presentation on Art Direction

Kaye presented to the class some information on Art Direction and Copy Writing. Our next brief giving is one that causes us to decide on a route to take. The brief mention creating an advert for Philips LCD HD ready TV's, however, we need to either go down the route of a Copywriter or Art Director, it is this reason what got shown the presentation, to allow us to decide which path is right for us as individuals.

I found the presentation really interesting. She mentioned the different roles an art director takes. The choices they make, places they go and people that they meet. The work load and creativity required as well as excellent people skills. I learnt that an art Director works with the copy writer to come up with the initial idea. The he or she will decide on the imagery and creative approach to an advert. They book locations, attend the shoots, auditions. Art Directors decide on which illustrators, actors, photographers, dancers, etc they would like for their advert. An Art director has to have an open mind about a lot of different genres of music, fashion, films as well as a love for different genres. You need to understand people as well to create good client relationships.

It helps to be a bit odd and very creative, but still remain sensible with good manners. It is about being professionally creative and odd.

An Art Director also sells the idea to a client so being confinent with a good understanding of people would be extremely valuable. Being able to communicate messages clearly with confidence and appeal is also invaluable.

A copy writer takes time to research in to brands, the products and people. They have control over headlines and body copy. Copy Writers should also be able to communicate messages clearly and effectively but with type not visuals. A copy writer has more of a desk based job who has a sensible, academic approach to work considering the research needed to do, whereas an Art Director could be in England one week and getting jetted over to Hawai to shoot and advert the next week. A copy writers job is arguably more secure than an art directors because one bad advert, and you could be fired. Copy writers also tend to have bigger pay cheques and could be working with 4 different art directors at once.

I asked Kaye which role she sees me fitting in to. She mentioned that have attributes of both a copy writer and art director therefore would not want me to be pushed in to either. But as i have already done a visual based module it would be interesting to try the copy writing task just to see which comes more naturally.

I do see art direction as a more exciting and appealing job role but i am also open to copy writing. I found the presentation very informative and useful.

SWOT Targets

S- I believe one of my strengths is essay writing. I have experience in writing essays from doing english literature, media studies and classic civilisation at a Level. I have received feedback form my tutor that my essay was well written and it was my first draft, i do as much of my writing as possible over the computer as my hand writing is not very legible. I believe i do hand assignments in on time despite becoming stressed over them.

W- I believe one of my weakness's is drawing. I am not confident with my drawing at all but have learnt some tricks to help improve it. I have not had any lessons in drawing or been a natural at it.

0- This is an opportunity for me to practice my drawing skills and put in to practise using existing images to trace and then adapt to fit what i need.

T- The threat of not being able to draw well is the possibility that m,y message or idea would not be communicated well. The idea is lost or not understood. The client can visually see my idea the way i do therefore lose out on a job.

Colour Presenation

Colour is a key element in advertising as different colours evoke different emotions from different people. Although not everyone will respond to colours exactly the same there are always certain associations the majority will make. For example green= nature  Red= Love Yellow- Sunshine Blue- The sea.

For these reasons you have to be careful what colours you chose and for what specific part of your advert.

This came to mind when Neil talked to us, as a class about colour and how it has effected works before. He placed different colours on the board and asked us as teams what words, feelings or emotions we get from these colours. Most people had the same ideas and i found the idea of something so simple as a colour, being able to effect an advert so much. For example an advert for with a girl with red eyes would make the girl appear evil where as if she had blue eyes people would feel more at ease.

After this talk i began to analyze colours around me and why i am responding to the advert because of them. I began thinking what colours i would have used, if i agreed with the existing colours, why/why not. Is it giving off the right message to the targeted audience and is this because of the colours or for different elements of the advert.

Kayes Presentation and Talk about Presenting

Presenting is something i am more confident with in comparison to drawing and computer sills. This talk made me aware where i was going wrong, where i was going right and where i could improve. Seeing the way she presents made me more aware what i was doing while presenting. 

What you should do when presenting:

*Be confident,

*Be upbeat (when appropriate)

*Smile

*Move about using the triangle formation, moving about too much can be distracting,

* Keep your slides brief, use bullet points and elaborate on them,

* Don't read directly from the board,

* Speak clearly

*Research your topic before presenting

* Practice/rehearse before final presentation takes place

* Make eye contact with audience

* Try and get audience involved

* Try and start your presentation that will interest/ hook the audience

* Keep the audience engaged.

Kayes Branding Presentation and Talk of Branding

During our module for branding Kaye gave us a lesson on what a brand is, what it does and its place in advertising. I found this talk useful as it gave me the knowledge i needed to write about branding as how i see it from the knowledge i gained. It opened my eyes to how important a brand is and what they do for a company. I found this presentation quite interesting despite not taking part much.

Robs Talk

A man called Rob came in and talked to us, as a class, about Typography and how to scamp up work. He gave us many tips including using grease proof paper instead of tracing paper to save on money. He taught us that if you are not a strong drawer you can use existing images and trace them, then shape them to create your own. To use existing images for you benefit. He showed us how to scamp up images properly to an Art Directors standard. After his session talking to us a phrase he said has always stuck in my mind if i start getting lazy, that is "You will get out of this course as much as you put in it". It gives me motivation to gte off my butt and make sure i reach the deadline.

Branding Essay- Self Reflection

I enjoyed this module as it was a break from the creative modules, although i did enjoy them also. I am more confident with writing essays as i have had alot more practice doing essay with doing A Levels last year. I believe that my time management has improved because i have felt rushed in previous modules, but this has also made me feel that maybe it was not my time management that has stressed me but because i am not yet confident with my work in terms of presentation, e.g drawing and computer skills.

I am confident with my essay as i have went in to detail and looked in to the brand as how it is conveying certain messages and why. I have always backed up my points of analysis.

I did not enjoy the Harvard Referencing as i could not get to grips with the strict process of how to properly reference. I was not worried about my work in terms of it being put through the plagiarism system but i was worried about how i did reference. Taking my reference sheet to Richard in the library made me feel more confident about how to reference properly.

From learning about Harvard Referencing i realized i should have used different forms of resources for research instead of just using the internet. This could have introduced me to information i may not have found over the computer or would have struggled too.

I realized that i should have tried to have added more information about the history of branding. But because i looked so throughly on the messages the brand were conveying, how and why, i found 3,000 words was not enough for me as i had to cut down on my words despite not using books and not mentioning alot of the history.

SWOT based on course so far

Strengths- I believe so far my strength has been presenting ideas to the class. I have been confident when presenting and always tried to appear enthusiastic about my topic. I like presenting because i like communicating and i am not scared about being in front of audiences. I do not fear making a fool of myself although during the last presentation i did become self conscious when people began to laugh when i was starting presentation. I have had a lot of positive feedback for my presentations and little negative. I have been told i am confident, i project my voice well and sell my product. I have also been told i move well and make good eye contact with my audience. My slides are bullet pointed well and not too busy so that the focus is remained on me and what i am saying, and the visual images are just something to prompt me and for something for the audience to glance at.

Weaknesses- I believe my weaknesses are my computer skills for photoshop and Illustrator. I am still struggling using the tools effectively and i become rather stressed and frustrated during the IT sessions, yet i still attend them knowing i wont improve if i do not attend. Poor Photoshop and Illustrator skills will hold me back from creating effective and professional looking adverts.

O- Giving good, strong presentations will allow me to communicate my idea well and convince people to agree with my advert concept. It also gives me confidence that i can carry with me when im doing work. This also gives me the opportunity to grow in confidence and improve my skills further for when i hopefully present to future potential clients. Now i know that i am poor with these skills i can begin to improve them doing tutorials online.

T- My poor graphics skills could stop me creating professional looking work which would hold me back when competeting for positions with those with these skills.

My concept of Branding

A brand is an identity. It embodies the company’s values, target audience and message they want to give out. It can responsible for how a company is perceived by the public and other business’s, which can affect the success of a company; therefore getting the right brand is vital. A good brand should be able to tell you everything that you need to know about a company from an image and name. A brand consists of at least one image and name or strapline. For example McDonalds has the iconic “Golden Arches” and the strap line “I’m Lovin’ it”. You do not even need the image and strap line together to know it belongs to McDonalds, the image or phrase would work on its own and it is iconic all over the world, this makes it a very successful brand.

A brand is placed on any advert or promotional piece for any given company that has its own brand. This is because a product can be sold not for the product itself but for the brand itself. For example people will buy a certain perfume just for the person branding it not for the smell, and others will buy the latest Nike trainers because it is Nike, and for that reason alone. It also makes the company more well known, if they see the advert and see the company’s name, it reinforces the name in to the public therefore it becomes more recognized as it is seen more.

A good brand will create an emotional response from the public, despite what that response may be. It could be happy, excited, upset or stressed, any emotion to encourage the target audience to respond to the advert in a way that will benefit the business, whether that is to donate to a certain charity or to buy the latest lipstick. This emotional response could be through the use of colours used, the facial expressions of characters or the strap line itself. For a brand to evoke a happy and upbeat response colours like orange, yellow and bright greens and purples should be used as they are bright, cheerful colours. More serious adverts have quite neutral colours or no colour at all. This is either to give the advert a professional look for example for home insurance or health insurance. People do not want to see an advert for those business that seem like they do not take themselves seriously as it is a serious issue they will be dealing with. Dark colours could be used for charity adverts. An advert for giving money for helping people in places in Africa browns and black colours could be used to give the idea of dirt, money and poverty, a place of darkness and lack of hope, this is to evoke sympathy from the audience to guilt them in to giving money to the charities.

Colours are not used to just create an emotional response but they can also be used to make a product iconic. Coke cola have the iconic colour of red, no other fizzy drinks company would wisely use that colour as it is so heavily associated with that very popular drink. Because of the Coke Cola red the fictional character of Santa Claus became red because Coke Cola changed him from wearing green to red clothing to match the drinks look. This worked well as people now associate Coke Cola as being the drink for around Christmas time; people say that it does not feel like Christmas until they see that advert on TV. Changing the character to match the products colours, it became the drink for Christmas.

The emotional response could be used to make the target audience feel a sense of connection to the brand so they develop a sense of loyalty. For example there is the rivalry between Burger King and Mcdonalds. If one goes to McDonalds they will refuse to go to Burger King

 If someone feels like they can relate to a character from a TV programme they will be more inclined to carry on watching that programme. The same goes for brands. If someone feels like they can relate more to a brand they will be more inclined to carry on buying products associated with brand. For example young teens and young adults would feel that they could relate more with Babel M and Smackers as a make up brand, more so than Rimmel and no.7. This is because Smackers and Babel M are shown as more lively, up beat, fun and out going with the use of colours and writeing font, they are also cheaper and young teens and students tend to not be able to afford more expensive make up. However Rimmel and No.7 are more expensive and the colour pallets of the make up tend to be more classy, neutral and sophisticated colours that are associated with the successful or wealthy woman. The colours when advertising the make up are much more neutral as well and the fonts tend to be serif more so than sans serif. All these factors embody the message of the brand who the brad reaches out to.

Knowing who it is you need to reach out to is vey important. If your brand reaches out to the wrong people it is very bad for business. In order to understand the brand you must understand your target audience. Your brand should embody not just the values and ideals of the company but also who their audience is. For example Pixar has the desk lamp. The lamp is cute, random and approachable. It seems curious when bounceing on the letters and very innocent. This is exactly like the films they produce. The films are friendly, random and innocent. The target audience is family, the parents want a film that is innocent and child friendly, children are innocent, curious and approachable. Therefore that is a good brand image as it can reach out to the correct target audience, engage them with the film and make money.

Anaylsis on concepts- Reflection

Concept No.1

This concept is not very eye catching therefore readers will not stop to view it.  It is also not very interesting or creative. The advert is arguably too busy with no clear link to the product of Red Bull. This advert does however show both genders, which would reach out to a bigger audience. This advert also shows both the physical and mental benefits of Red Bull.

Concept No.2

This advert does not show both genders like Concept No.1 did. The man also does not look sporty; the advert actually looks rather boring. It does not make a clear link to the product and it also may not make sense to all readers. This advert does, however, show both the physical and mental effects of Red bull.

Concept No.3

This advert has no real focus. It is too general and busy therefore would not be too effective or eye catching. It does however meet the requirements for promoting the product to sporty people. This advert also shows both genders of all different ages.  The advert also used the iconic Red Bull bulls showing them physically driving these people on towards the finishing line.

Concept No.4

This advert does not have a clear strong link to the product - the link is rather small in the snow boarder’s hand. This concept needs developing. This advert is arguably eye catching and comedic which would work well for the sales of the product and the success of the advert. The advert promotes the product towards people interested in sports- extreme sports, which Red Bull are known for sponsoring.

Concept No.5

This concept has every aspect of the brief crammed in. Although it shows it benefiting those interested in sports it also shows a variety of sports, ages and males and females. It also shows a woman reading a book and her brain being stimulated. Although this shows everything needed it does not show it in an effective and focus way.

Concept No.6

This advert has no clear link to the product as the connection of the product to the people in the advert is the fact that they are both holding a can of Red Bull, however, the cans are small and could be easily over looked. This advert is not too busy but people may not get the message straight away. It does show both genders and is a rather positive advert but it is also not that original or eye catching.

Concept No.7

This advert is also not too busy but has no clear link to the product or has a lot of focus. The advert is, however, a very positive advert that promotes it too those who have an active lifestyle, it is a visually nice image that shows Red Bull being used by both male and females. Is not very original though.

Concept No.8

This advert shows Red Bull stimulating the brain and body of a boxer; this is an iconic sport that I hope would catch the eye more. It is arguably eye catching and funny but does not have a clear focus and is a bit busy.  Also the logo is at the top of the page and it should be at the bottom.

Concept No.9

This advert shows Red Bull being drunk all year round, not just in the winter or summer. This advert also shows Red Bull being drunk by both males and females for physical activity and for mental stimulation. This advert is possibly eye catching but the message may not be too clear and is too general.

Concept No.10

This advert shows both the physical and the mental benefits of Red Bull by showing two different scenarios that happen at different times by the same two people. It is quite a positive advert and is rather different to any that I recall coming across. It is, however, rather busy with no focus and the logo should not have been repeated next to each other.

Concept No.11

This advert is more dynamic and has a clear message in comparison with the previous adverts. It has a focus as well as being rather visually interesting. It promotes the drinks to people who enjoy sports and it is not too busy. It does not show both genders though.

Concept No.12

This advert is also visually interesting and has a clear message. It has focus but could have more focus. It promotes the drink to sporty people. It is not too busy.

Concept No.13

This advert is easily understood as it is not too busy and has focus. The Red Bull bulls are behind the man showing Red Bull physically driving the man ahead. This advert is eye catching and to the point. From my surveys I found that the majority of the people who mentioned their sporty hobbies went running so this advert would hopefully reach out to a lot of people making the advert a success.

Concept No.14

This advert has focus and is not too busy. This advert also shows Red Bull physically driving the man forward and the activity shown is running, which was the most popular activity mentioned from the surveys, however, the bull may be hard to make out.

Saatvhi and Saatchi website review (unfinished)

Opening Page:
The opening page has a white background and the name of the company appears twice in silver. This together looks classy and sophisticated, also easy to read. The dominant imagery is of the constantly chugging pictures central of the screen. This is to intrigue the person who is visiting the website to want to explore the website further. There are many different styles of images on here but all with a certain feel to them. These different images shows versatility in the company but showing they have their own stamp to what they do. Also if you hover your cursor over a picture, its individual picture has their own individual explanation of it.

At the top in a green colour there is a word that says "Navigation". Once you hover over it theres is a drop down list. At the top is a white box that "Search" this is can cut down time for the person looking online so they can find the specific thing that they are looking for on the website.

The first option on the drop down is "Home" which takes you straight back to the original page when you go on to the website.

The second option is "Work". This show the different works that Saatchi and Saatchi have created that may interest potential clients and inspire other advertisers. This again has white background. There is a nice flow to this page. Each piece of work has its own platform. There is a large image representing the work, the title and you can click to see more. There are two arrows either side to allow you to move from work to work smoothly.

For the "News" section it talks of press releases, this shows what they have releases in both 2009 and 2010, there is also option to explore each individual piece separately.

On the "People" section you can find out information about the people behind it all, those who run Saacthi and Saatchi. The images are in black and white that gives a very professional look, but those who are linked through "flickr", the image is in colour and it looks like they could be partying. Those that have their individual picture to them, they are dressed in suits and look very serious. I believe this is to show the management being serious, in control and professional, and the more "creative" group, the "little people" as being more youthful, fun and colourful. Showing the company is serious where needs be and full of life, when needs be.

The next section you can visit is "Location". Here is a map that shows you where you can find Saatchi and Saatchi. Theres a sectiont hat says "Our favourite places". This gives a more personal feel to the website and a relationship from the company to the potential client. Also telling them about certain places of interest would influence them to come and visit. There are contact details, how to reach them through different forms of media to make it easy for potential clients to reach them or people hoping to be part of the Saatchi and Saatchi team.

There is also "Saatchistory" that starts with the launch of the company. There is a mixture of images and videos that tells you about the different big campaigns they have launched, those that have been influenced from iconic events, such as the Conservative Labour Election Campaign.

Character creating module

This module was really exciting when i first got the brief. I liked the idea of creating something out of just a single, or multiple ideas. The idea of creating characters that are new original gave us a lot of creative freedom. As i started the research it became clear that this module was going to be harder than i anticipated. I have learnt that my research is improving. My research files are becoming more and more developed as i do it more. I am beginning to understand what it means to create a good research to only research things that re of relevance and not research it for the sake of researching.

I began by researching The Proms as i believed that The Proms would be the harder one as i have not heard of that event before. When i researched the festival i found it was more complex that i originally thought therefore my character would be more complex that i may have liked. Researching was easier during this module as i have had practice, also i am starting to research that would benefit me, not researching "blindly".

My characters for the festivals kept changing. I was really confident with some, for example "Dirty Cow" but after talking to Kaye about ideas she told me how to do a self analysis of my work.

I also found that a lot of people were coming up without he same ideas for characters due to people looking at the research found in a similar way. I know that in advertising you need to stand out from the crowd in order to make your advert memorable and unique. Thinking of this i decided that i needed to develop on my Glastonbury idea of using a butterfly as my character as it was a suitable character for the festival however it was also a popular option in the class. When i was doing more research i saw an image of a woman with butterfly wings, this image inspired me to develop my butterfly character. I had ideas of using a butterfly or an eagle, seeing this image made me think, "Why not use both, the butterfly wings on the eagle". This embodies more messages of the festival and makes my character more unique.

After explaining to my tutor "Kaye" she told me, "why stop there" why not develop it further. This is when i created Rosstifer the 1st. This character had the head of an eagle, body of a cow, legs of giraffe and wings of a butterfly. Each animal gives off a different message and the character in total shows a sense of diversity and craziness to the festival, which from research is exactly the message i wanted to give off. My character kept the same qualities but so the character was on all fours, not standing to make it a more versatile character for promotional pieces.

My Proms character was also a rather difficult one, however, with this character once i had the idea i stuck with it. For The Proms i chose a Russian doll. a lot of people were adding facial features and arms and legs initially for the characters, i wanted to step away from that and i thought about what i believed was the message of the Proms. I believed that the festival was about being Open. I researched this phrase and found the Russian Doll.

Once i got my final idea i thought about how i can chug them to be more fitting to the festivals, how they could stand out better and become more unique.

I created these characters on a mac. With previous modules and i would not have developed them using a mac but more Photoshop and illustrator skills have improved more also it was required to create the characters int he style of my chosen Illustrator, and my chosen Illustrators used computer graphics.

The marketing ideas was one i was not looking forward to, but nice i started i found it ok. The marketing aspect of the module was to hit the public as many times as possible in one day. For this i looked at my daily routine and what that was, when and where i used media types or potential promotional places. Then i broke down the different target audiences and looked at how i would visualise their day. This was how i created my marketing strategies and one piece of feed back that i had received for my marketing was that he believed that i had hit the public as many times as i could have, it showed i thought it through.

Feed back from my presentation as a whole was very positives, because:
* I appeared confident
* My Glastonbury did shock the class, which was what i wanted although there was some puzzled faces
* My characters embodied the messages i wished to have given out
* My reasons for choosing my Ilustrators were justified well
* My characters were unique, no one else had the same characters as myself
* People understood my thought processes
* I wa informed that i have good potential to create strong marketing campaigns despite the appearance quality of my work being poor, for example my drawing skills.

i enjoyed this module as it pushed me more despite it being stressful.

Smart Targets

Target 1.

To improve my Photoshop and Illustrator skills on Adobe. To have a better knowledge of the tools Illustrator and Photoshop have and how to use them to my full advantage.

Hopefully they will have been improved before my next task using Photoshop or Illustrator. If this task is completed my quality of work will be to a more professional standard. This will be shown through my feedback and marks received for my work.

This task is achievable if i listen during my IT lessons and practice the tools i have been taught as well as exploring the tools individually.

It is realistic as the Macs at college have Illustrator and Photoshop on them. You can buy the applications, however, i have no yet. It can be achieved if i put time aside to practise the tools. It is, however, a log journey through to College during the holidays and i may not have the money to travel through so i will have to make time during College hours.

I should take time out during my free time to practise Illustrator and Photoshop. This will be an hour a week.


Target 2.

To improve my time management to ensure that i hit my deadlines on time and i am not rushing through to finish pieces off.

I will know this will have been achieved if i have hit my deadlines and i have not stressed over rushing them. I will be more confident with my work as i have been able to set a reasonable amount of time for each part of the module, time for each task. My attendance records will show if i have been attending lessons that i devote my work too.

The goals are achievable if i sit down and write down what i have done each day. To know my priorities and what needs to be completed and when. Also i will need to write down what i am to do and when.

It is realistic if i plan what to do in a dairy or white board and wipe off the task when it has been completed.

This shall be monitored throughout and i could ask for attendance records.


Target 3.

To improve my confidence during presentations and improve my presentation skills. For example, to speak more clearly so i am understood better. Also to create effective slides. Both of these will allow me to show my ideas more clearly and sell my idea better.

I will know it will have been achieved if my tutor and class feedback given is positive and i have been understood. Maybe asking questions at the end of a presentation to see if my message has been effectively put across. Also if i feel my confident at the end of a presentation i will know that it was to a good standard.

It can be achieved if i take note of the constructive criticism given and practice my presentations before presenting them to the class or any other audience i may have to present too. Also researching the topic of my presentation will help me be more confident with my presentation as i will have a confident understanding of what i am talking about to the audience.

It is realistic if i practice my presentations in front of others before the class. We regularly do presentations  in class therefore i will have plenty of reasons to practice. It is also realistic if i put time aside to practice. There is also books and information on the internet to help with improving the skills needed.

I shall practice before each presentation and hopefully i will gain more positive feedback than negative the more i do.