I like this advert as i find it rather clever. Oasis seem to have a focused target audience of the younger generation. This is due to the funny, innovative and "odd" style of advertisement. They also seem to feature younger people in their adverts more so than the elder. for example the Cactus boy adverts and the Duckzilla advert. Those two adverts along with this one tend to have a connection of love. The cactus boy ads are about a woman who loves a boy who has the skin texture of a cactus and stay together through their love of Oasis, this is because Oasis is so refreshing and thirst quenching he can drink the Oasis and stay hydrated despite being half cactus. The Duckzilla one is about two girls who have a love for Oasis and Duckzilla, they are saved by their hero (Duckzilla) from the terror of drinking water. And now the latest advert.
It is set in a office which is a setting familiar with the majority of the public. A scotch egg is at the desk and she hears a knock at the door. First question... who is at the door? A bottle of Oasis comes through and this is when we are made aware what the advert is promoting. they start to flirt and end up what we can only assume is sex... but with a bottle os Oasis and a scotch egg. This is a bizarre scenario that may even make you giggle. The idea that the bottle and scotch egg were having sex is due to the flirty "banter" at the beginning, the giggles and closing of the curtains as well as the scene at the end.
The line "It'll go with anything" is a clever line as it implies that the drink goes with anything in terms of drinking Oasis therefore you can buy it anytime. It is a line that is used when saying that someone is "easy" like the Scotch egg was.
All in all this advert is quirky and has a sense of humour much like the young generation it is targeted at it is a clever advert people will stop to watch because of how bizarre and entertaining it is.
No comments:
Post a Comment