Monday 12 September 2011

Hotels.com ad


I like the colourful look and upbeat attitude of the advert and understand that they are targeting young men who would possibly be away a lot on business therefore needing hotels to stay in and/or have families and need hotels for booking holidays. The fact that he is on many moving vehicles implies the person is busy and the variety of transportation allows the advert to appeal to different kind of people in terms of their interests. 

I like the line "Wake Up Happy" because well... who dent want to wake up happy? There will be many people with bad experiences of waking up in hotels unimpressed, but this wont happen if you search on hotels.com as you will wake up happy :) The line is short and sweet as is the advert making it that bit more likeable.

Hotels.com sponsors Coach Trip on Channel 4 and this advert is played just before and end off a break on TV. coach trip is about travel therefore people who also like to travel therefore in need of hotels would likely see this ad and the show. 

This Summer

During the Summer i decided to relax despite having the opportunity to do extra work, but just because i haven't got anything wrote down or to present advertising has been on my mind throughout the holidays. I gave done a few blog posts on adverts i like but i feel like i have struggled to keep the blog going while off from college as i don't have anything to focus on whereas doing modules gave me reason to blog but i do intend to catch up on my blog once i start college again. I have researched agencies that i am interesting in due to their work and clients, not their location or success. I also came across agencies i wanted to steer away from. Adverts that vie created in college and ideas that have popped up i decided to turn them in to campaigns for a potential place in my portfolio for when i go out for work. I only developed the ideas in to campaigns that i have received positive feedback from and that i feel good about.

I know i need to practice my typography skills and drawing skills which i have every intention of improving throughout my final year. i am still unsure wether i want to follow the route of copywriter or creative director but hopefully i will fall in to throughout the year. Now college is about to begin again i am going to take it seriously and put in even more work than i did last year.

Oasis advert "It will go with anything"


I like this advert as i find it rather clever. Oasis seem to have a focused target audience of the younger generation. This is due to the funny, innovative and "odd" style of advertisement. They also seem to feature younger people in their adverts more so than the elder. for example the Cactus boy adverts and the Duckzilla advert. Those two adverts along with this one tend to have a connection of love. The cactus boy ads are about a woman who loves a boy who has the skin texture of a cactus and stay together through their love of Oasis, this is because Oasis is so refreshing and thirst quenching he can drink the Oasis and stay hydrated despite being half cactus. The Duckzilla one is about two girls who have a love for Oasis and Duckzilla, they are saved by their hero (Duckzilla) from the terror of drinking water. And now the latest advert. 

It is set in a office which is a setting familiar with the majority of the public. A scotch egg is at the desk and she hears a knock at the door. First question... who is at the door? A bottle of Oasis comes through and this is when we are made aware what the advert is promoting. they start to flirt and end up what we can only assume is sex... but with a bottle os Oasis and a scotch egg. This is a bizarre scenario that may even make you giggle. The idea that the bottle and scotch egg were having sex is due to the flirty "banter" at the beginning, the giggles and closing of the curtains as well as the scene at the end. 

The line "It'll go with anything" is a clever line as it implies that the drink goes with anything in terms of drinking Oasis therefore you can buy it anytime. It is a line that is used when saying that someone is "easy" like the Scotch egg was. 

All in all this advert is quirky and has a sense of humour much like the young generation it is targeted at it is a clever advert people will stop to watch because of how bizarre and entertaining it is.

Lynxx - Angles Will Fall Advert

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I think this is a really clever line for a lynx spray. Lynxx have been well known for insinuating that the spray gets the lads the girls. Angles are known as good girls that wouldn't do things such as sex, drink, lie or cheat. Lynxx have taken this spray to the next extreme from lads being as irresistible as chocolate to now being to irresistible for even Angels. I know there are lads that like the idea of a "good girl" and with this spray they can even have the angels. The advert does not say that it is because of the spray that angles will fall therefore they are allowed to use that line on their ad, but because the image, the line and product are all linked it gives off the impression it is because of the spray the angels fall.


Tuesday 6 September 2011

Cornetto Enigma Ad


The beginning is in a sunny setting and what looks to be a party taking place, theres music and people socialising having drinks. People there are young which indicates the chosen demographic to be teenagers and young adults. Summer is the season people tend to have more time to have fun and let their hair down more, it is also the time where students have time off college/uni which adds to the idea of the advert targeting the younger generation.

The first bit of speech is a question asked by the young attractive female. We are not fully aware who she is talking at this point but the question grabs the viewers attention from the beginning because they are wondering what is being asked and where the conversation is going. She asks "So will you ever show me your soft side?" while holding the cornet, therefore the product being sold is visible from early on which is good as people will understand the advert more clearly.

He is a young attractive male. He has a laid back look with having messy hair and the surfer associated necklace. A stereotypical type to not show a "soft side" for a girl. Too laid back, too much of a "lads lad".  He turns away from the girl as if it's no big deal and takes  bait in to the cornet (again the cornet is being in focus and displayed).

He then turns in to a giant cuddly teddy bear with a big red heart necklace 'round his neck. The girl is shocked but very happy about this sudden change. 

They are then seen doing all kinds of fun and cute things together. They lay together in the pool, have fun at the beach and he wins her a teddy at the fair. The cute and sweet factor is over exaggerated to show the advert is not to be taking to seriously and is a fun advert with a sense of humour. Most women would like a man to be sweet, affectionate and cuddly, this reminds me of the lynx adverts. This cornetto turns the guy in to a "softie" which girls like and now he has the girl. The lynx adverts imply that the spray can get them the girl and one person actually tried to sue the company "Lynx" because of how convinced they were by the adverts. 

The song playing in the background is a man singing about not wanting to see a girl with anyone else but him. This song is cute and indicates that now this boy really cares for this girl his now with. Then there is some narration on top of the music. Someone who sounds rather young himself is saying that "Your soft side is irresistible... use it". This strengthens the idea of saying that the cornet is able to do what the lynx spray claims to do... get the lads the girls.

It then cuts to a close up of the cornet and what it is made up of. It looks tasty and delicious making people want to try one.The background is a brown colour strengthening the idea of chocolate. 

The cornetto is soft and irresistible the same way that the man became irresistible to the woman with the use of the cornetto. 


Disney Ad



The beginning of the ad shows a woman about to tear away some paper on the wall. This immediately intrigues the viewer as to what is hidden behind the paper. In a few second's we are made aware that the advert is about Disney Land in Paris. The music playing is rather "magical" itself and is very fitting for the advert.  One of the children reads the message on the board that they are going to Disney Land and begins to scream with excitement. This is when there is a montage of funny and heart warming images of different children's reactions to the news of the trip they will be taking. You see the happiness on the Mothers faces  because of the children's reactions. Mothers seem to be the more nurturing parent which may be why it is mainly the mother featured in the advert. Mothers want to see that kind of joy from their children, as do the fathers, but there would be more of an emotional respond from the Mothers which is why the advert is more targeted towards them. Children start to run to and hug their parents and share a moment of joy with their siblings making the advert more emotive and parents would like to share that kind of moment with their own children which would encourage them to purchase such a holiday. 

Then the montage stops and there is a black background with the sentence "the magic begins the moment you tell them" The words are in white and the lettering is not harsh, edgy or hard to understand. It is easy to read and has a soft look to it which is fitting with the advert. Around the sentence is flickering of white which seem to sparkle. This on a black background gives the impression of stars on a night sky. In the Disney film Peter Pan, a film known by both children and parents, the moment the magic begins for those children is when they go off in to the night towards the stars to Neverland and they start their own journey. The idea of the trip to Paris being magical links itself with that moment in the film which heightens the idea of magic, wonder and excitement. 

You then see Micky Mouse dressed as a wizard (again making the idea of magic more evident). He appears to be looking straight at you making the advert more personal and Micky mouse is an iconic face for Disney. The image is of a young girl appearing to be having fun with Minnie Mouse (another iconic face). This makes children believe that they too could meet this characters increasing their want to go there. Sunshine is in the background, the girl smiling with minnie is a very positive image, a positive image will encourage a positive response to the ad. 

After is a close up of a young girl holding hands with what appears to be Snow White. The reason we are made to believe it to be Snow White is the colour of the dress. We don't see what the girl looks like so it is more relatable for the little girls at home to believe that it could be them holding hands with a disney princess making the holiday seem special and magical in its own way. It also shows the place to be friendly and comforting.

Then we are back to the black background with the sparkles around the writing. The sentence this time is "So when are you going to tell them?" The sentence is very confident showing the makers of the advert having confidence in the place and what they are selling. People would also start to think when they could go on this holiday even if they didn't have any intention of going. The sentence automatically gets people thinking because it is a question it also makes them believe that they can make their children as happy as those on the advert just by purchasing a holiday to Disney Land. 

The well known characters shown in the advert and the possible reference to Peter Pan would be something that the parents could relate to and possibly allow them to take the holiday for them, for their inner child. 

The advert end with an image of the happy Disney characters and the website allowing viewers to know where to go to book the holiday, the website is also an easy and accessible way to book the holiday.